Beginners and career switchers
Understand the full toolkit and build a portfolio-ready campaign plan for entry-level marketing roles or freelancing.
CAREER SKILLS
Digital Marketing
Digital Marketing
learn by doing.
Learn how online marketing works end to end: search, content, social, email, paid ads and analytics. You will plan, launch and measure real campaigns, not just read about them.
- Fee₹800 → ₹80
- FormatOnline · hands-on
- FocusTools & strategy
- Best forBeginners & business owners
Is this course right for you?
No marketing background is required. The course is designed for people who want practical skills.
Business owners and founders
Learn what to ask of an agency, or run your own marketing: choose channels, set budgets and read the results.
Students and freelancers
Add a practical, in-demand skill set and practise on real accounts and sample brands.
Topics covered, step by step
Topics follow the customer journey, from being found to becoming a returning customer.
Marketing foundations
The thinking behind every campaign.
- Customer journey and funnel stages
- Audience personas and positioning
- Setting goals and KPIs
- Choosing channels for a budget
Website and landing pages
Where all campaigns send people.
- Site structure and clear calls to action
- Mobile usability and page speed
- Landing page anatomy
- Content management basics (e.g. WordPress)
Search engine optimization
Be found for the right searches.
- Keyword and intent research
- On-page and technical basics
- Local search and business profiles
- Content and link-building principles
Content marketing
Create content people want to read and share.
- Editorial calendar and topic planning
- Writing for clarity and search
- Repurposing across formats
- Measuring content performance
Social media marketing
Build an audience and community.
- Platform selection and tone
- Planning and scheduling posts
- Community management
- Organic analytics
Paid advertising
Launch and manage ads responsibly.
- Search and social ad basics
- Targeting, budgets and bidding
- Writing and testing ad creative
- Reading campaign reports
Email marketing and automation
Nurture leads with permission.
- Building a consented list
- Segmentation and personalisation
- Welcome and follow-up sequences
- Deliverability basics
Analytics and reporting
Decide with data.
- Web analytics events and conversions
- UTM tagging and attribution basics
- Search performance reports
- Dashboards and monthly reporting
How the course builds up
A typical sequence. The academy confirms the exact outline, pace and order for each batch before you join.
- FoundationsGoals, audience and the customer journey; set up your practice brand.
- Website and searchLanding pages, SEO basics and a first keyword plan.
- Content and socialContent calendar, first posts and an organic social plan.
- Paid and emailA small ad campaign plan and an email welcome sequence.
- AnalyticsTracking setup, UTM tags and a performance dashboard.
- Capstone projectCombine everything into a complete, measurable campaign plan and present it.
Lessons, practice and support
Everything is available online in your learner portal. Formats vary by program, so check the current batch details.
Video lessons
Step-by-step walkthroughs of the tools and the thinking behind each decision.
Practice files and templates
Downloadable slide decks, Word briefs and Excel planners (content calendars, budget and KPI trackers) to reuse in real work.
Quizzes and assignments
Check your understanding and submit assignments such as a keyword plan or ad copy set for feedback.
Live sessions and doubt clearing
Selected batches include live classes for campaign reviews and questions. Dates are published in the calendar.
Tools you will meet
Tools change often. The course teaches the underlying skills so you can adapt, and many tools have free tiers.
- Google Analytics 4
- Google Search Console
- Google Ads
- Meta Ads Manager
- Looker Studio
- Canva
- WordPress
- Email platforms (e.g. Mailchimp, Brevo)
- Spreadsheets
What you can aim for
Results depend on your practice and starting point. These are goals to work toward, not guarantees.
- Plan a multi-channel campaign with goals, budget and a measurement plan
- Set up basic tracking and read a performance report with confidence
- Write search-friendly content and ad copy
- Build a capstone you can show to employers or clients
Do I need a marketing or technical background?
No. Comfort with a computer and the internet is enough. The course starts with fundamentals.
Will I get a job or clients?
No course can guarantee that. You will build practical skills and a project you can present, which helps when applying or pitching.
Do I need to spend money on ads?
Not required. You can learn campaign setup and reporting with planning exercises and sample accounts. Spending real budget is optional.
Which tools do I need?
A laptop or desktop and a reliable connection. Most tools used have free versions; the course tells you which accounts to create.
Is a certificate provided?
Completion is tracked in your learner portal. Ask the academy about certificate details for the batch you are joining.
Live classes or self-paced?
Both formats may be offered. The current schedule and format are shown on the enrollment page and calendar.
Can I learn only one area, such as SEO?
Ask the academy. Workshops and focused sessions are sometimes offered alongside the full course.
Start learning with Sarvins Academy
Pick a batch, ask about the outline, or begin with the first lessons today.